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Roblox files for IPO

Welcome to Bloxburg Blockbux Roblox a Silicon Valley-based social gaming platform for tweens and teens on Thursday filed for a $1 billion initial public offering.

If you haven't heard of Roblox your children will probably be your best resource to explain "what it is." In the meantime though think of it as more of a platform on which to chat with friends and play games (much like Amazon.com (NASDAQ:AMZN) is a platform to buy things). Popular games that kids play on Roblox include such titles as Natural Disaster Survival (where one attempts to er survive natural disasters) Hide and Seek Extreme (self-explanatory) and Adopt Me!

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CEO Dave Baszucki and Erik Cassel founded Roblox in 2004 enabling just about anyone to make Lego-like characters and build rudimentary games. Before that in 1989 Baszucki and Cassel programmed a 2D simulated physics lab called Interactive Physics Welcome to Bloxburg Money which would later on influence the approach for Roblox.

Roblox said that for the first three quarters of the year 34% of its revenue came through Robux sales on Apple devices while 18% came via the Google Play store. According to the prospectus 72% of users are on mobile devices 25% on desktop computers and 3% on consoles.

Altos Ventures is Roblox’s largest shareholder with a 21% stake. Co-founder and CEO David Baszucki owns 12%. Meritech Capital controls 10% Index Ventures owns 9.9% and Tiger Global owns 7.3%.

The good news is that free cash flow generation at the company belies this seeming "unprofitability." According to data from S&P Global Market Intelligence actual cash profits have surged several times in value this year hitting $293 million year to date.

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